The cool kid of the global hair scene; Bleach London creates vegan and cruelty-free DIY dye and haircare products.

True Global and Gresham House are investors in Bleach London.

Having skyrocketed in both the D2C + B2C realms and with no plans of slowing down, Bleach London required guidance identifying and implementing new people processes alongside a full suite of people support for their dedicated teams across all sectors of the company.

Transforming an initially undefined people function into a pivotal and progressive practice, we introduced a comprehensive set of tools, processes, and frameworks to bolster Bleach products and the Bleach Salons. In addition, Game-Changer supported the company’s US expansion by ingraining a clear mission, vision and set of values alongside a pay and reward framework and a defined people strategy, resulting in continued growth of revenue across the UK and US markets.